Inter Parfums, Inc. has announced that it has entered into a ten-year exclusive worldwide fragrance license agreement, with two five-year renewal options, to create, produce and distribute perfumes and fragrance-related products under the Anna Sui brand. The agreement commences on January 1, 2012 and replaces a previous license with Procter & Gamble that terminates on December 31, 2011. In addition, Inter Parfums is in negotiations to purchase the current inventory of the existing licensee, which is subject to a definitive agreement, and will take over production and distribution of the existing Anna Sui fragrance collections. Sales of current fragrances are planned for early 2012 and a new women’s scent is contemplated for fall 2012.

Inter Parfums will work in partnership with American designer, Anna Sui, and her creative team to build upon the brand’s growing customer appeal, and develop new fragrances that capture the brand’s very sweet feminine girly aspect, combined with touch of nostalgia, hipness and rock-and-roll. Anna Sui’s devoted customer base, which spans the world, is especially strong in Asia.

Commenting, Andy Clarke, president of Inter Parfums USA, LLC, states, “We have high expectations for growing the Anna Sui fragrance franchise by developing new products and expanding the brand’s fragrance presence in North America, Europe and the Middle East.”

Anna Sui says, “We are so excited about this wonderful opportunity to grow our fragrance business with Inter Parfums. There is a global need for all women to ‘Live Your Dreams’.”